Socializing the voice of the customer
The Attensity Group has unveiled Attensity Analyze for VOC Community Advantage. Analyze for VOC Community Advantage is a hosted solution designed to help companies, government organizations and community partners better leverage the deep insight available in customer communities.
Using Attensity's Dynamic Text Profiling, Attensity Analyze for VOC automatically mines and "reads" customer communities and other content (social media, surveys, CRM records, etc.) to provide visibility into this information. The company says that unlike other products that basically just automate searches, Analyze for VOC is the only voice of the customer solution that starts with the data itself—profiling and reading both third-party and company-sponsored customer communities and other content.