Progress launches upgraded Telerik Sitefinity platform
Progress has introduced significant new upgrades to Telerik Sitefinity CMS and Digital Experience Cloud, its content management and customer analytics platforms. The company reports the new features provide more flexibility and agility for organizations to deliver contextually relevant, personalized experiences to website users. The new release also offers new productivity enhancements that drive easier-to-use personalization options for the digital marketer’s toolkit.
With the upgraded release, digital marketers can personalize content blocks and images on Web pages and templates alike, as well as easily measure how that personalized content contributes to the success of their marketing goals. A new engagement widget makes it easier for marketers to recommend the best next action to target audiences and optimize conversions along the customer journey.
Newly expanded personalization and engagement capabilities in Telerik Sitefinity platform include:
Multiple segment personalization—Telerik Sitefinity CMS enables marketers to personalize for multiple segments, ensuring that visitors belonging to several target segments will see personalized content for each segment they belong to—not just the highest priority segment. The new feature also enables marketers to preview personalized pages using a combination of segments to ensure proper page display before publishing.
Widget-level personalization—Users can reuse personalized blocks across pages, minimizing the need to create new pages, speeding the creation and publishing of targeted content and easing the management of changes over time.
Audience segmentation by custom contact fields—The Telerik Sitefinity Digital Experience Cloud is now equipped with audience segmentation by contact fields. The Sitefinity platform can also leverage data-driven recommendations to trigger workflows in third-party marketing automation systems (for example, when a contact passes a given lead scoring threshold, an e-mail workflow can be triggered in a third-party system).
Personalization attribution reporting—The latest Telerik Sitefinity DEC release enables marketers to measure exactly how their personalized content contributes to improving conversions and to adjust their personalization strategy accordingly. The new CMS release also offers extended support for Amazon Cloud, as well as Microsoft Azure Web App, which provides cloud auto-scaling and automatic configurations. Administrators can easily deploy Telerik Sitefinity projects to Azure Web Apps using Visual Studio or PowerShell scripts and benefit from auto-scaling capabilities to handle high-traffic volume spikes.
In addition, users can drag and drop elements to create robust online forms based on Microsoft ASP.NET MVC technology. Developers have full control over the markup of all form elements and can easily customize and develop new form widgets leveraging the Telerik Sitefinity open source framework.