-->
  • September 22, 2021
  • News

Plannuh secures $4.1 million to grow its AI-driven marketing platform

Plannuh, a SaaS company automating core marketing leadership processes, announced it has closed a $4.1 million equity round, allowing the company to accelerate the development of automated planning and budgeting workflows, including incremental integrations and AI-based forecasting and recommendations.

The funding round was led by Ripple Ventures. Existing investors Glasswing Ventures, an early-stage venture capital firm investing in the next generation of intelligent enterprise and frontier tech startups and Gradient Ventures, Google’s AI-focused venture fund, participated in the round.

The company also added several key capabilities to the Plannuh application, including a sophisticated new metrics tracking system and enhanced ROI measurement, new integrations with HubSpot and Salesforce, and a major AI-driven expense ingestion technology release to automate expense capture and reconcile with financial systems.

“We have seen a huge wave of interest in our platform from leading marketers who value our agile approach to planning and executing their marketing agenda as a strategic advantage,” said Peter Mahoney, founder and CEO of Plannuh. “The investment from Ripple Ventures, and our long-time investors Glasswing and Gradient will allow us to further accelerate customer acquisition and continue to enhance our product platform, with particular focus on additional integrations and automation.”

In addition to Plannuh’s record growth, the company has also launched:

  • The Operational Marketing Index for measuring planning and budget effectiveness
  • The second edition of its book, “The Next CMO: A Guide to Operational Marketing Excellence”
  • The Next CMO Community, an online community of 10,000 members dedicated to current and aspiring CMOs, with exclusive content on improving strategic and operational marketing
  • The Plannuh Customer Advisory Board

For more information about this news, visit www.plannuh.com.

KMWorld Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues