Omniture to acquire Mercado
Web analytics provider Omniture reports it has entered into a definitive agreement to acquire the assets of privately held Mercado, a provider of online merchandising and site search technology. The acquisition includes technology and related intellectual property, customer and partner agreements, and certain operational assets.
Mercado is currently integrated with Omniture SiteCatalyst through Omniture Genesis. The Mercado products and the recently announced Omniture SiteSearch are said to be very complementary, and the company intends to continue to support and develop both solutions.
Upon closing of the transaction, Omniture will acquire certain of Mercado's intellectual property and business assets for approximately $6.5 million cash and the assumption of certain related operating liabilities. The closing of the transaction is subject to governmental approvals in Israel and is expected to be completed by the end of the year. Omniture does not expect the transaction to have a material impact on its 2008 operating results.