Melissa bolsters postal partnerships

Melissa, a provider of global data quality and address management solutions, is expanding its postal partnerships, which include the United States Postal Service (USPS), Canada Post, Royal Mail, and now Austria Post.

As licensees to these and other country-specific address data sets, Melissa offers retailers and marketers a single source for tools that enable them to reach customers where they are around the world.

“Today’s marketplace is truly global. Shoppers are able to purchase goods and services from their vendor of choice, no matter their location,” said Greg Brown, vice president, global marketing, Melissa. “Our relationships with governmental postal data agencies and their approved affiliates give Melissa the unique ability to provide our customers the very best address data on a global scale. This, combined with our decades of experience, innovative technology, and growing international presence, has earned Melissa its reputation as the Address Experts.”

By combining government-verified address data with Melissa’s Global Address Verification tool, a component of the company’s Global Data Quality Suite, direct advertisers can reduce costs and improve operations.

Users can analyze addresses from more than 240 countries and territories – correcting and translating them into the official postal format of each geographic region and enhancing them with location-based information.

For more information about this news, visit www.melissa.com.