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  • November 11, 2019
  • News

InsideView creates data management solution to clean data within CRM

InsideView, a provider of B2B data and intelligence, is introducing InsideView Data Integrity, a customer data management solution that delivers accurate data and rich visualizations.

InsideView Data Integrity cleans and enriches data within the CRM, while also providing actionable insights such as measures for data hygiene.

This gives business leaders the information they need to drive revenue and improve operational effectiveness.

Fully integrated with Salesforce, InsideView Data Integrity offers an easy migration path for customers using Data.com, which has been retired.

“Data is the world’s most valuable resource—it’s the new fuel,” said Umberto Milletti, CEO of InsideView. “Maintaining the quality of that resource should be paramount for every company. InsideView Data Integrity was created to help companies get the most out of their data by maintaining an accurate and rich customer database, and check on the health of that data at a glance.”

InsideView Data Integrity unifies customer profiles with standardized and clean data, which feeds into territory assignments, account hierarchies, email validations, and more.

Family tree linkages help companies identify organizations and individuals in a corporate family tree, making it easier to expand to related companies within an ecosystem.

In addition, InsideView Data Integrity offers lead-to-account mapping, enabling companies to easily map inbound leads to accounts, and ultimately route leads to the appropriate sales representative. These enhanced business processes are prevalent throughout the lead-to-revenue cycle.

InsideView Data Integrity also gives companies a consistent, holistic view of their customers and prospects.

Interactive trend graphs provide snapshots of data hygiene, with visual dashboards for revenue leaders to actively monitor their CRM health.

With integration to Salesforce, InsideView Data Integrity gives revenue leaders the confidence that their Salesforce accounts, contacts, and leads are current.

For more information about this release, visit www.insideview.com.

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