Cutting through content clutter
As part of its Pervasive Engagement Management initiative, SDL has announced targeting, profiling and personalization (TPP) tools for marketers. The company says from the initial click, TPP begins building a holistic view of the visitor on any channel, offering the most relevant and engaging content. TPP is integrated with SDL Tridion, a targeting, multi-site and multilingual site management solution.
SDL says personalization has changed throughout the years from user-driven preferences to a more dynamic TPP model that incorporates various sources such as user input and behavior monitoring. The company says its TPP solution is an organic approach to profiling relevant data from a vast array of data sources, ranging from leading CRM systems, search information, Web analytics and e-commerce applications.