Factiva has released two new products designed to increase revenue, improve sales effectives and enhance customer relationships. Factiva SalesWorks and Companies & Executives combine the company’s collection of global news and business information with information about companies, executives and industries from leading publishers around the world.
Factiva explains that SalesWorks is a role-based application specifically created to help sales executives prepare and sell more effectively. It provides users with a snapshot of a particular company or executive and allows them to identify and qualify prospects with in-depth company information, executive biographies, prospecting lists, relevant competitor analysis and targeted news coverage.
Factiva Companies & Executive provides access to the same content collection as SalesWorks and is designed for business, marketing and information professionals who require more flexibility and control over their searching. Through a single interface, the tool delivers the key information sources organizations need to identify business opportunities, understand risks and threats, and monitor emerging markets, competitors, customers and prospects. Companies & Executives is a standalone product and seamlessly links to Factiva.com.