Community gadgeteering

FatWire has launched two new products, FatWire Community Server and FatWire Gadget Server. The products are designed to enable organizations to harness the power of social computing to create personalized and interactive Web sites that will help drive customer engagement, loyalty and sales.

Combined with FatWire’s Web Experience Management (WEM) Suite, the new offerings are said to provide enterprises with comprehensive capabilities for delivering an engaging Web experience that will enable them to meet their marketing and business goals. With FatWire Community Server, enterprises can:

• easily implement social features such as comments, ratings, reviews and blogs on new or existing Web sites;
• employ user-generated ratings or reviews to influence and change the content of dynamic sites;
• harness user-generated content for the benefit of the business by using and reusing UGC assets throughout the site to deliver value for site visitors; and
• easily moderate and manage UGC with flexible tools to meet enterprise standards.

FatWire Gadget Server uses the power of gadgets to help organizations:

enable site visitors to quickly and easily create their own gadget dashboards by selecting the gadgets they would like to use from a list made available to them by the organization;

offer user personalization of gadgets so site visitors can tailor gadget content to meet their specific needs;

enable business users to easily set up their own gadgets made of internal content, based on out-of-the-box gadgets provided with Gadget Server;

add their gadgets or third-party gadgets to any page of their Web presence; and

syndicate their gadgets to third-party sites for enterprise content syndication.