Cloud-based behavioral analytics

Quantivo has announced Version 4 of its namesake solution, which the company claims is the first analytics solution that allows companies to easily ask and answer complex questions quickly and without the need for querying languages or code. Quantivo says customer behavior insights can be easily uncovered and instantly exported to drive marketing campaigns, improve Web site navigation and content targeting, advertising effectiveness, impact store layouts and optimize products and content without the need for a programmer or statistician.

Quantivo 4 is said to combine a new analytics interface paradigm with a unique pattern-based data store running in a scalable cloud-based architecture. Further, says the company, the offering bridges the Analytics Action Chasm by putting the dynamic behavioral targeting and segmentation into a highly intuitive, Web-based, drag-and-drop user interface. Business users can structure simple or advanced questions without using proprietary or complex query languages such as SQL.

Time-to-action is further expedited, says Quantivo, through its Instant Export capability, which exports granular details of any query, such as individual e-mail address or customer IDs, into an external reporting, marketing automation or content management system. Lists are generated instantly and are not limited by file size or number of records.