Aunalytics launches Daybreak for Financial Services

Aunalytics, a data platform company delivering Insights-as-a-Service for enterprise businesses, is releasing its next generation of Daybreak for Financial Services designed for mid-sized banks and credit unions.

The enhanced solution empowers community financial institutions with advanced analytics and valuable business insights to improve customer relationships, strategically deliver new products and services through data-driven campaigns, and drive competitive advantage with Aunalytics’ side-by-side digital transformation model.

Built from the ground up for mid-sized banks and credit unions, Daybreak for Financial Services is a cloud-native data platform with advanced analytics that empowers users to focus on critical business outcomes.

 The solution cleanses data for accuracy, ensures data governance across the organization, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and insights in focus from relevant business information.

With daily insights powered by the Aunalytics cloud-native data platform, industry intelligence, and smart features that enable a variety of analytics solutions for fast, easy access to credible data, users can find the answers to such questions as:

• Who are my current customers that have a loan and not a deposit account?
• Who are my most profitable members?
• Who are my customers at risk for churn?
• Which loans were modified from the previous day?
• Who are my current members with a HELOC that are utilizing less than 25% of their line of credit?

“As customer interactions become increasingly digital, community banks and credit unions are losing the competitive advantage that local, personalized, white-glove service has traditionally afforded them and, at the same time, they lack valuable business insights that untapped data could provide to improve their operations,” said Katie Horvath, VP of marketing and communications, Aunalytics. “Daybreak for Financial Services offers an opportunity to turn that around and regain advantage with the ability to target, discover and offer the right services to the right people, at the right time.”

 New features in Daybreak for Financial Services include:

• Golden Record Assurance:
• Smart Features
• Natural Language Processing (NLP) and Insights

For more information about this release, visit http://www.aunalytics.com.