Amplitude creates Digital Optimization System
Amplitude is introducing a Digital Optimization System to manage, measure, and optimize the business value of digital product innovation. Building on its digital product analytics suite, Amplitude also announced the general availability of its new personalization product, Amplitude Recommend.
Recommend is a personalization solution which leverages customer behavior data in the digital product and machine learning models to determine which behaviors result in the optimal business outcome, such as conversion to purchase or average order size. The system then adapts each individual experience based on these insights to optimize the desired outcome.
The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impact.
“When we started Amplitude, we had a vision to help every company build better digital products through an understanding of how people interact with them,” said Spenser Skates, Amplitude CEO and co-founder. “Today, this vision has never been more important in a world where digital is business survival. We don’t need more ‘digital experiences’ by delivering more features and content measured by ad clicks and web visits. It’s time for a new way. The winners in the next era will be the companies that understand their customers and use these insights to transform experiences from the place value is created: the digital product. That’s why we built the Digital Optimization System. With Amplitude, now every company has a fighting chance to be a digital disruptor.”
The Amplitude Digital Optimization System unifies the data, analytics, and infrastructure required to deeply understand which customer product behaviors lead to business outcomes — and to quickly and intelligently transform each experience based on these insights. Key components and new innovations include:
- Amplitude Behavioral Graph
- Real-Time Data Management
- Amplitude Analytics
- Amplitude Recommend
"With Amplitude Recommend we are bringing behavioral data and machine learning to personalization for the first time. We believe this is the key to removing the obstacles to make personalization work, at scale, without requiring an army of expensive technical resources," said Justin Bauer, EVP of products at Amplitude.
For more information about this news, visit https://amplitude.com/.