Amperity to collaborate with Infutor to enrich identity data management solutions

Amperity, an AI-powered customer data platform (CDP), is collaborating with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party datasets.

After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its premier third-party data services partner based on the quality, accuracy, and coverage of Infutor's robust U.S. consumer datasets including individuals, households, emails, phone numbers, MAIDS and deterministic-matched demographics.

“Brands are typically sitting on vast stores of rich, first-party data, but they lack the intelligent and scalable identity resolution toolset to unify all that data into usable customer profiles,” said Zora Senat, VP of partnerships for Infutor. “We’re excited to combine our trusted consumer identity data with Amperity’s world-class first-party identity and Customer 360 CDP foundation, giving brands an end-to-end approach to understand and connect with their customers.”

As marketers plan for a future without the third-party cookie, the partnership between Amperity and Infutor offers a comprehensive and one-stop alternative for rebuilding a data foundation based on permissioned first-party data.

Amperity intelligently stitches together first-party customer data at scale, delivering brands a complete and actionable Customer 360, predictive insights, and the power to efficiently personalize every interaction.

The combination of Infutor's trusted third-party data with Amperity's multi-patented CDP technology will enable brands to transform raw data into persistent customer profiles and enrich them with attribute data from a variety of premium and privacy compliant data sources.

 Benefits of this approach include:

• More accurate and complete customer profiles
• Increased transparency
• Efficiency gains

“There are many providers who sell data and dabble in legacy data management, providing all-in-one identity solutions that lack transparency and are ultimately more expensive than they need to be,” said Barry Padgett, COO of Amperity. “We’re thrilled to partner with Infutor to enrich Amperity’s customer profiles with best-in-breed third-party data. Infutor’s high-quality data and compliance-first approach made them stand out as a clear winner in the foundational identity data space.”

Amperity specializes in resolving customer identities across disparate first-party customer data silos. It offers solution packages consisting of implementation, ongoing servicing, and advisory services in collaboration with leading consumer identity data companies such as Infutor.

For more information about this partnership, visit https://infutor.com/ or https://amperity.com/.