Gatwick uses analytics to improve employee engagement

London Gatwick Airport, which serves more than 40 million passengers each year and employs 2,600 people, has chosen an analytics solution to measure how its employees are engaging with content on its intranet.

Gatwick had deployed a Microsoft SharePoint intranet as the hub for company news, employee information and team updates. Managers from various departments, however, found it difficult to gauge usage and the success of the intranet so they could demonstrate its value. Gatwick officials decided to implement Webtrends Analytics for SharePoint because of its predefined, out-of-the-box reports and metrics capabilities.

Linda Mortimer, internal communications executive at Gatwick, says, “Now that we have usage analytics, we can exploit our SharePoint intranet to its full potential. Webtrends Analytics for SharePoint has given us clear insight into how our employees are navigating pages and content, how they interact, share ideas and which assets are most useful. We’ll be using this to improve our site going forward.”

According to Webtrends, the analytics implementation is still in the early phase, but data is already surfacing that indicates, for example, that more than 800 front-line employees accessed the intranet over a one-month period, with a total of 8,500 individual visits. Of those 800 employees, 257 were from security, the department with the highest number of employees (a total of 1,500). That type of information will enable Gatwick to improve the content that is available for different users to ensure it’s relevant to their needs, Webtrends reports.

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