Attensity Cloud powered by Radian

Attensity Group has announced Attensity Cloud, a new product addition to Attensity’s semantic analysis application suite. The company says the offering has been designed to allow organizations to monitor, analyze and respond to social media together with internal customer conversations in e-mail, surveys and CRM systems. Powered by Radian6, a social media monitoring platform for marketing, communications and customer professionals, Attensity Cloud allows real-time active monitoring of social media to identify trends, influencers and sentiment.

Attensity Cloud enables people to determine which conversations are relevant and active, engage in dialogue with the community, and understand which sites and people are the most influential for their organization. The results can provide a foundation for crafting strategic decisions, and to measure and analyze the impact of various social media initiatives.

The offering is said to provide an easy-to-deploy listening and engagement application for monitoring and analyzing a wide variety of social media. It allows marketing and support personnel to keep tabs on real-time conversations regarding their products, services and brands in blogs, Web forums, wikis, microblogging services including Twitter and Facebook, consumer forums and more. In addition to enabling enterprises to listen to customer feedback, Attensity Cloud also helps government agencies hear the voice of the citizen, says Attensity.