The evolution of the omnichannel experience

♦ Content distribution solutions: Certain cloud-based solutions for distributing content for omnichannel implementations contain mechanisms for reviewing communication for regulatory compliance. In some cases, organizations can select the particular regulations with which such a solution is designed to comply. For organizations, this method “provides a central source of truth based on their messages so they can know the content is approved and there are no compliance issues,” Ojala remarked.

♦ Data clean rooms: Data clean rooms are shared applications, databases, or nexus points between consenting organizations in which each party agrees to anonymize its data for aggregate or integrated analytics. This option may be a particularly viable means of effecting regulatory compliance for brands whose customers complete purchase cycles in dedicated mobile applications from other companies. The real-time applicability and security rigors of this approach are paramount to its success for omnichannel implementations.

Customer success

The low-latent interactions of omnichannel experiences, the consolidation of channels, and the expansion of channels to include more options than there ever were before creates significant data management demands for this paradigm. Organizations can meet these requirements via customer 360s based on a number of solutions, from CDP to MDM, and by crafting and enriching data marketing models for consent, engagement, and context. There are also several options for identifying which regulations data from specific channels, geographic regions, and verticals must be adhered to for data privacy and other compliance concerns.