KMWorld NewsLinks - May 14, 2013

Features

Enterprise mobile marketing: Making the right moves in a rapidly evolving field

"Mobile is not a miniature desktop. There is also a mindset problem. Many enterprises treat mobile marketing as if it were the same as online marketing. Mobile ads are just "mini-me" versions of online ads, reminiscent of the time when online ads were replicas of print ads..."

News

Toward simplified Web experience management

Crafter Software launches solutions

Bringing silos together with Appian Records

Act on enterprise data through a single social interface

Moxie Software launches Social Knowledgebase

Crowd-sourced intelligence for customer experience

KM In Practice

Lottery sees PPM as winning solution

Integrated approach that centralizes operations and helps it achieve a new level of technical maturity