Jeff Nicholson, VP, CRM product marketing at Pegasystems (www.pega.com). Nicholson is the global head of Pega's end-to-end CRM product marketing vision and strategy for Pega’s family of AI-powered CRM solutions, including customer service, marketing automation, and sales force automation.

Pega is a provider of cloud software for customer engagement and operational excellence. The world’s most recognized and successful brands rely on Pega’s AI-powered software to optimize every customer interaction on any channel while ensuring their brand promises are kept. Pega’s low-code application development platform allows enterprises to quickly build and evolve apps to meet their customer and employee needs and drive digital transformation on a global scale. For more than 35 years, Pega has enabled higher customer satisfaction, lower costs, and increased customer lifetime value.