KMWorld 2024 Is Nov. 18-21 in Washington, DC. Register now for Super Early Bird Savings!

Biographical Information

Chris Hall

Chief Marketing Officer, Transversal

 

Articles by Chris Hall

How you can leverage knowledge to achieve world class results

Self-service technology, whether in store or online - is a value add today's connected customer has come to expect. With competition plentiful and differentiation difficult, one bad customer experience can be the difference between a loyal customer - that keeps spending with your brand - and a dissatisfied customer that takes their business elsewhere and never comes back.

Is your customer service ready for mobile?

While that might sound like a simple question - and one that would provoke a flippant response along the lines of ‘well yes, we've been mobile for years' - what it means to be truly mobile is changing so your customer service might not be as ready as you previously thought…