Biographical Information
Susan Worthy
800-298-9795 or 508-870-4000
Susan Worthy is ClearStory Systems' vice president of marketing. With a successful 18-year track record, she has established market leadership, high-impact sales programs and brand identity for technology companies. Worthy works closely with ClearStory clients including Sony, Bristol-Myers Squibb, Mannington Mills and others. She helps them quantify and champion the value of their investment in digital asset management to both internal and external audiences.
Articles by Susan Worthy
Building a Business Case for Digital Asset Management
30 Oct 2007
As digital media content is distributed throughout an organization and to external audiences, its value to the organization greatly increases. Today's distribution channel complexity (print, online, mobile devices), combined with emerging new media types (podcasts, video, Flash), creates process inefficiencies and increases costs for companies. Digital asset management (DAM) solutions enable enterprises to control these costs, maximize the value of digital media assets and manage digital rights to this content...
Plan for the Future with DAM Flexibility
01 Nov 2006
Once a technology reserved for companies in the entertainment and publishing industries, digital asset management (DAM) is rapidly becoming a corporate enterprise solution due to the growth of digital media content (video, graphics, photos, multimedia presentations) and the demand for its consumption. Yet the capital and resources required to deliver a DAM system have caused mainstream companies to question whether they can prove a financial return. Exploring alternative delivery options, including DAM as a hosted service, may be the answer. Seeking the Right Solution Businesses searching for a DAM solution are faced with three basic choices: installed software with in-house management; a hosted solution with outsourced management; or a combination of the two. Each approach has its own benefits and considerations: Organizations that have a sophisticated internal IT operation are most likely to benefit from an in-house solution. They have the hardware, software, budget and network infrastructure to support an internal system. u A hosted solution offers significant advantages to companies with constrained IT resources...
The Case for Active Archiving: Flexible. Complete. Affordable
01 Mar 2005