Biographical Information

Articles by Mark Barrenechea

Digital Engagement and the New Consumer

In the "age of the customer," power has shifted from large, established brands to the digital consumer. Technology-led disruption is eroding traditional competitive barriers such as manufacturing strength and distribution power. As these barriers to entry dissolve, a laser-like focus on the customer has become a strategic imperative. Only the organizations that deliver engaging experiences will dominate their markets . . . .

Information Governance Is Good Business

It's no secret that the volume of information is increasing significantly, continuing on an exponential growth path. Forward-thinking organizations are recognizing critical business information as a corporate asset that needs to be protected and cost-effectively managed to maximize value and minimize risks and costs. In fact, 60% of IT security decision makers will make establishing or implementing a formal information risk management framework a top priority this year. . . .