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Biographical Information

Matt Mullen

Senior Analyst, 451 Research

Matt is a Senior Analyst for 451 Research, where his primary areas of focus are digital marketing and customer acquisition technology. Prior to joining 451 Research, Matt was an Analyst with Real Story Group, following a lengthy career in and around the content management software industry - after becoming hooked on Internet technology while using his first text-based browser at IBM in the early 1990s.

Articles by Matt Mullen

Social intranets and the supply chain

Rethinking enterprise social networks

Outside the organization, too, where social media has the reach and critical mass to make it a viable channel for customer interaction, enterprises are learning that its true value is in helping support the totality of its business activities....