Biographical Information

Articles by Catherine H. van Zuylen

LARA for Social Excellence
Listen, Analyze, Relate and Act on Customer Conversations

The rise of social media is changing how companies interact with customers. A wealth of information is available for enterprises looking to enhance their efforts in voice of the customer analysis, customer response and agent and self-service. Many companies are seeking guidance to leverage this information for organizational excellence. The LARA framework was designed to meet these challenges, providing a customized program enabling you to effectively LISTEN...