Biographical Information
James Waters
VP, Marketing, Coveo
800-635-5476
As Coveo’s vice president of global marketing, James Waters leads the company’s corporate and product marketing divisions. He brings to this role more than 18 years of experience in marketing and operations. James has an extensive background within a wide variety of large-company and start-up environments, and has driven the success of companies such as Fast Search & Transfer (FAST), PTC, edocs (acquired by Oracle), Performix Technologies (NICE) and StreamServe.
Most recently, Waters was senior director of worldwide corporate alliances and partner marketing for StreamServe, a leader in dynamic enterprise publishing. There, he led six teams of international marketers that contributed sales support and new product launches to the company’s most profitable quarter since its inception in 1995.
Articles by James Waters
Email—The Compliance Elephant in the Corner
09 Jul 2008
Most of today's biggest and best businesses do not run on SAP, Oracle, Siebel or salesforce.com alone—they also run on email. That's right, email. In all its forms—Microsoft Exchange, Notes and proprietary platforms; and with all their access points—Web, Microsoft Outlook, Outlook Express and mobile. This simple medium of communication has grown uncontrolled into one of the largest corporate information repositories. Email has become a collaboration tool, calendar, contact database, revision control platform and overall central repository for everything many of us do in every business day. It is now the unofficial de-facto file server...