Biographical Information

Articles by Andy Fisher

Best Practices in Interactive Marketing:
A Strategic Approach to Segmentation and Web Self-Service

As more and more companies adopt Web-centric business models, the Web has become a primary avenue for customer interactions and a central expression of brand. The best websites today are more engaging, collaborative and interactive than ever before—built to attract visitors and retain customers through the use of new strategies and technologies and the personalization of relevant content...