Biographical Information
Chris Hall
Vice President, Product Marketing
InQuira, Inc.
800-737-8738
Chris Hall brings more than 20 years of business experience as a senior marketing and product strategy professional in the enterprise software industry and is InQuira’s VP of product marketing.
Articles by Chris Hall
Knowledge Management:
The Holy Grail for Today’s Economy
12 Oct 2010
With all the channels and means for customers to get information, you might think a centralized knowledge management (KM) strategy isn't important any more. In fact, it's the exact opposite—KM is more important than ever. . .
Think Like a Customer for Great Online Self-Service
31 Aug 2007
Financial services institutions (FSIs) have done a great job leveraging e-channels so that customers can skip standing in line or hanging on the end of the phone. From ATMs to online banking, FSIs have been ahead of the curve in deploying automated self-service. But to do it right, self-service and one of its core enablers, knowledge management (KM), must deliver the service experience customers really want. From our work at major FSIs, we have identified four customer expectations...