Biographical Information
            
                
                
                    Sean Handel is the Director of Product Management at InQuira
                 
             
            
        
            Articles by Sean Handel
    
        
            Convert More Business by Reducing Form Abandonment 
        
        
            
                
                    31 Aug 2007
        
        
            As financial institutions focus on driving more traffic to their sites, they are missing a very real opportunity to convert more of those visitors into customers. Innovative online marketing techniques have proven effective in generating traffic from targeted audiences, but conversion remains a challenge.