Augmented Intelligence in a New Era of Search
Today in the enterprise, we generate, collect and retain vast quantities of unstructured information that often doesn’t make it on the radar. Think about the massive amounts of data we keep for compliance or security reasons. Much of this data requires cleansing, validation or enrichment. In other words, it’s data that we have but haven’t figured out how to analyze, so it sits in storage, and creates potential compliance, privacy and legal risks. On the other hand, if analyzed effectively and in a timely fashion, this dark data could become light data and harnessed to understand potential loss, fraud, customer behavior or productivity—effectively turning information challenges into opportunities.
Make Your Data Work for You
In the age of big data, where the user is at the center of everything, there are two fundamental parts to the success of information strategies. First, organizations need to unlock the full potential of their data. As discussed above, this includes the motion of moving dark data to light data, when needed. Second is information automation. Automation gives us leverage and allows us to scale in any industry. Without having an understanding of your information, it becomes a real problem to get these two fundamentals in place.
The ability to seamlessly analyze structured and unstructured human information together can strengthen your ability to compete. Imagine this example… you’re a retailer looking to learn more about your customers. Your customer database may contain structured information around name, email, location, past purchase activity and maybe even unstructured information such as comments from a customer survey. But what about customer social media interactions with your company, call center conversations, or customer emails delivered to your support desk? Is there a correlation between how much users spend and customer satisfaction? Can we identify patterns in attributes shared by your angry customers? By analyzing all of your information, both structured and unstructured, augmented intelligence can reveal highly relevant information about your customers, when needed, and directly impact your bottom line.
Having a powerful and intelligent search solution built around the user can be an indispensable part of your information access strategy. Knowledge acquired by deep insight and intelligence gleaned from your information can speed the pace of business, connect the dots, strengthen your ability to compete, and solve some of your toughest information challenges.
The HP Autonomy Solution
HP Autonomy is widely recognized for its pioneering work in deriving contextual and conceptual insights from data by providing a unified architecture that recognizes relationships that exist within all types of information, structured or unstructured. Rather than relying on keywords or metadata, advanced pattern-matching technology is utilized to understand the relationships of content and return results based on concepts and context to drive intelligence.
As a technology innovator, HP Autonomy’s ongoing innovation is grounded on a firm commitment to the success of our users. It’s our responsibility to equip users with all the information they need to tackle Big Data with augmented intelligence. By making search smarter, we expand and accelerate our users’ ability to be more knowledgeable today than they were yesterday, and ultimately power innovation and good business decisions that are vital for survival in the digital age.