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Putting the Content Back in Enterprise Content Management

Enterprise content management systems have truly changed the way organizations work. The big players—EMC Documentum, IBM FileNet, Microsoft SharePoint and OpenText—have in many ways transformed day-to-day document-centric processes, helping to automate tedious manual tasks and increase business efficiency. Still, something is missing; we haven’t quite achieved panacea ... yet.

The ECM enterprise features—scalability, high availability, fault tolerance, cloud readiness and more—help to ensure that systems function at peak times and can be scaled across the organization. Similarly, ECM management aspects such as taxonomy, rules, permissions and governance, excel at ensuring the right files end up in the right hands. However, is the actual content being left behind?

More and more, ECMs leave out the unassuming “C”—the content, the reason those systems exist in the first place. There is so much focus on deployment and process that the primary goal of the system, certainly for end users, managing content effectively, gets ignored.

Creating Usable Content in the First Place

Within a repository, it’s important that content is high-fidelity, searchable, accessible and usable. Too often the content that exists in many ECMs is flooded with “dirty data”—information which is poorly rendered and often unable to be leveraged. Despite many added features, ECMs often still come up short in a number of critical functions, such as records management, workflow, governance and document output management—including advanced rendering.

Advanced Rendering meets the needs of organizations that are looking to enhance their ECM’s document output management capabilities and create high-fidelity PDFs on an enterprise scale in an effort to put the content back in enterprise content management.

Collaborating with colleagues using myriad file types is challenging. Successful document output technologies like advanced rendering address this by converting the volume and variety of content into standardized formats like PDF—a platform-agnostic format that enables ease of use, long-term access without reliance on native applications and greater control for administrators.

Extracting Information from Content

The files within an ECM are not just about displaying or archiving pertinent information. Once the content is housed there, it needs to be analyzed—used, essentially—in a way that benefits the organization. Extracting value, or taking insight and intelligence from documents, is why the content is filed in the first place.

For example, an end user might take a collection of high-fidelity PDF documents, convert them into XML to extract information for rapid analysis. Automating this process increases efficiency, compared to the alternative way of having to manually view each and every document and copy and paste relevant information. Energy companies dealing with well log agreements or large banks, assessing information from thousands of ISDA contracts, automate these processes today through advanced rendering capabilities integrated into their ECMs.

In the same vein, extracting document metadata, such as author name, date and location, to populate the Enterprise Content Management tool, is something that can also be automated through Advanced Rendering. Organizations looking to improve system information governance or facilitate content migration can take this route to classify or attribute document properties and help end users find documents faster.

Putting It All Together

Integrating advanced rendering into an enterprise content management system can help organizations to truly put the content back in enterprise content management, and focus on creating usable, valuable information.

By integrating with the key ECM solutions such as EMC Documentum, IBM FileNet, OpenText, and even Microsoft SharePoint, advanced rendering technology can be extended across the enterprise and used as a shared service to support multiple repositories and departments. Deployed as a shared service, advanced rendering not only integrates with multiple enterprise content management systems, but also connects with a wide array of other content tools. From product lifecycle management systems, to unstructured data stores like CRM and ERP and even to the most common content tool of all—e-mail—advanced rendering technology acts as a sort of bridge between multiple disparate systems. It’s not a fix for rationalizing repositories, but in the reality where close to 30% of organizations surveyed by the Association for Information and Image Management (AIIM) said they had two or more ECM systems in place and 20% had three or more, it’s a great solution to address end user need for consistent, compliant, accessible information.

With a shared services deployment, content control and consistency can be applied throughout the organization. This approach can lessen the burden on IT, reduce the training requirements for end users and minimize external costs through vendor consolidation. This allows departments from accounting to human resources to ensure compliance regulations are being met automatically when it comes to document control.

Document output solutions like advanced rendering can help organizations to put the content back in enterprise content management, and help them run more efficiently. When organizations are able to create usable content and extract valuable information from it, they are able to effectively run their business processes and ensure proper use of their technology resources.

To learn more about how advanced rendering can help put the content back in Enterprise Content Management, read the Adlib white paper, Supporting Organizational Document Conversion: Addressing the IT Requirements with Enterprise-Grade Advanced Rendering.


Adlib is a leading expert in advanced rendering technology, automating high-fidelity PDF conversion across the document lifecycle to enable the world’s largest organizations to improve the efficiency, quality and control of document-intensive business processes. Together with a diverse partner ecosystem, Adlib supports more than 5,500 international companies and government organizations, helping them minimize the financial exposure and risk of non-compliance with regulatory agencies; reduce IT costs by centralizing document conversion; and leverage document-to-PDF as a shared service across the enterprise. For more information, visit http://www.adlibsoftware.com, email info@adlibsoftware.com or call 1-866-991-1704.

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