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An Insight into Adobe Technical Communication Survey 2020

Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And organizations around the world are exploring new ways to create new Content Interaction Experiences for their customers.

In Adobe Technical Communication Survey 2020, we reached out to a diverse group of technical communication and content professionals from 60+ countries. The goal was to understand their preferences and best practices around content – from creation to delivery.

In this 45 min session, Stefan Gentz, Adobe’s Senior Worldwide Evangelist, will provide insights from this global industry research survey. Key findings are related to content authoring style, adoption of Structured Authoring, content delivery channels, preferred output formats, to name a few.