DITA for Marketing - And why it is a good idea.

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DITA for Marketing - And why it is a good idea.

How marketers can leverage the power of DITA

The potential of intelligent content has been alluring, yet elusive for marketers. While DITA has delivered the promise for technical content, it has not been so easy to do the same for marketing content. The inherent technical complexity of DITA and tools around it do not help the case.