Secure executive buy-in for investment in technical communication

While we often get to hear that content is the king, there are challenges in showcasing technical content as a valuable business asset. In fact, 46% decision-makers say that it’s a challenge to showcase ROI to senior leadership, according to a recent Forrester study*. This leads to a lack of investment in content management tools and a perception that technical writing teams are cost centers.

Explore this real-life story how the content team at Hunter Douglas showcased the value of content and secured investment for technical communication solutions.

*A Forrester Consulting thought leadership paper commissioned by adobe, August 2021