KMWorld 2024 Is Nov. 18-21 in Washington, DC. Register now for Super Early Bird Savings!

Special Report: Safeguarding Your Business in the Era of Gen AI

The Ballooning Rewards and Risks of Generative AI

As interest in generative AI (GenAI) expands at an extraordinary rate, the need to exercise caution also balloons. The almost magical results from some GenAI applications should be tempered with common sense. Hot air balloons that ascend must also land. Stories about miraculous breakthroughs in medicine, phenomenal cost savings in customer service, and incredible innovations in manufacturing show the wide-ranging impact of technology on people’s lives and business’ futures.

Balancing these truly remarkable positive aspects of the technology are the stories of failure, which can be mainly chalked up to the tendency of GenAI to hallucinate. Instead of saying “I don’t know” when asked a question, the GenAI chatbots and language models instead create a plausible, but false, answer. That tendency of GenAI to be overly confident is now widely understood...

Safeguarding Your Business in the Era of Gen AI

Generative AI (Gen AI) is revolutionizing the way we interact with technology, fundamentally reshaping search, content creation, and knowledge management (KM). Its ability to understand and respond to complex prompts, generate creative text formats, and summarize information makes it an undeniably powerful tool.

But does its remarkable potential outweigh the risks? Deploying large language models (LLMs) without safeguards can have damaging consequences: sabotaging customer experiences, undermining the integrity of internal knowledge bases, and even exposing your business to compliance violations.

This article explores the hidden dangers of uncontrolled Gen AI...