Optimizing Customer Experience With Modern KM

It goes without saying that good customer experiences are central to companies’ success. If it goes without saying, why say it? Because each customer judges the customer experience differently. One diner thinks that the Mexican restaurant down the street is superb while another can’t stand how it makes its burritos. One airline passenger has one of those dreadful flights, marked by delays and cancellations, and swears never to fly that airline again...