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Special Report: Driving Customer-Centricity With Purpose-Built Solutions for CX

Know Your Customer; Know Your Data

Deciphering customer intent probably ranks right up there as one of the great mysteries of the modern world. It may not be on a par with figuring out the Sphinx’s riddle or determining what the Mona Lisa is smiling about, but understanding customer intent goes a long way towards business success. The mystery of customer behavior, however, is becoming less mysterious with the introduction of AI technologies. Data analysis can unravel a great many customer mysteries...

Driving Customer-Centricity With Purpose-Built AI Solutions for CX

HOW AND WHY YOUR DATA NEEDS TO START WORKING FOR YOU

Customer experience (CX) matters more than ever—it has overtaken price and product as the key brand differentiator and now drives more than two-thirds of brand loyalty. As the sum of a customer’s experience with an organization, CX is heavily influenced by customer service. In fact, 89% of consumers report that they will buy more from a company after an exceptional experience.

And optimizing the customer experience has grown increasingly complex...