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Special Report: Knowledge Management Top Trends and Strategies

Knowledge Automation Eases the Customer Journey at BMW

See BMW’s digital transformation in action


With its three brands, BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As part of its competitive strategy, BMW continuously challenges itself to offer the best customer experience. It focuses solely on premium products and services and prides itself on its ability to anticipate customer needs and make them a reality...