KMWorld 2024 Is Nov. 18-21 in Washington, DC. Register now for Super Early Bird Savings!

Biographical Information

Crystle Uyeda, Senior Director, Business Development, Gongos

Gongos, Inc. ( is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity by helping companies understand and activate on customer needs.

Gongos works alongside B2C and B2B companies in guiding strategy, insights, innovation, and transformation initiatives. From product development, to customer experience, to marketing optimization, Gongos helps organizations enhance customer retention and acquisition. Spanning the entire customer centricity value chain, Gongos’ consultative approach ensures internal adoption and implementation that inspire customer-committed cultures.

Articles by Crystle Uyeda, Senior Director, Business Development, Gongos

The power and plight of personas

Research shows personalization can reduce customer acquisition costs by up to 50%, increase revenue by up to 15%, and boost marketing spend efficiency by up to 30%