Biographical Information
Marc Ferrentino
Yext, chief strategy officer
Marc Ferrentino is Yext's chief strategy officer and is responsible for the company's product development, partnerships, corporate development, and strategic initiatives. Prior to joining Yext, Ferrentino was the founder and CEO of Nomi Technologies, which was acquired in 2014. He has worked as a senior executive for high-growth tech companies throughout his career, including serving as the chief technical officer of SaaS at BMC Software and chief technical architect for Salesforce.com. Ferrentino has been active in the NY tech startup scene for 20 years and currently advises several startups.
Articles by Marc Ferrentino
How to Succeed in Today’s Evolving Search Landscape
29 Jun 2018
Artificial intelligence (AI) and machine learning are redefining the online search experience for both users and brands. Increasingly, customers are finding information about businesses directly through maps, apps, and digital assistants—before ever visiting a company's own website.Consumers are also seeking out more targeted answers than ever before. Search queries that include "near me" have increased 900% in the last two years.1