Biographical Information

Silvija Seres

Silvija Seres works in Norway as a vice president of strategic market development with FAST. She holds an MBA from INSEAD in France and has extensive scientific background in algorithm design and optimization, with a Ph.D. and Prize Fellowship from Oxford University. She has held several visiting posts at leading research institutions and has developed international educational programs.

Articles by Silvija Seres

Building the Search Center of Excellence

Search is strategic; however, the strategic potential of search is not captured by the act of acquiring a powerful search platform alone. Pioneering firms are now developing a new kind of management approach to help deliver maximum value across multiple search-driven applications: the “search center of excellence.” It is a structured approach, utilizing a focused cross-functional team, and it is emerging as a practical tool to drive search innovation and deliver high quality online experiences.

Inverting the Corporate Information Pyramid
User Driven Information Discovery

The information chain is a pyramid In past decades, information-intensive businesses profited from dropping storage costs. Computer systems offered simple

What is Contextual Search?

Text and data mining are the automated discovery of new information by extraction of patterns and relationships between entities in text or structured data sources, respectively. They can, for example, be used to discover new patterns in consumer behavior, or help research in biosciences . . . .