Biographical Information
Julie Casson
CMO, Inbenta
Julie Casson is the Chief Marketing Officer at the semantic search for customer support and e-commerce company, Inbenta. She has an extensive background in marketing and data analysis. Before Inbenta, Julie was the Website Marketing Manager for small and medium businesses at PayPal.
Articles by Julie Casson
Customer Signals: Understanding Onsite Search Analytics
26 Feb 2016
The world is generating more than 2.5 billion gigabytes of data every day, with 80% of that data considered "unstructured" content such as customer interactions. The obvious challenge for organizations is extracting valuable insights from all of this data. Companies that strive to provide an exceptional customer experience should take proactive measures to understand overall satisfaction throughout the customer journey, and then quickly take action to improve this experience based on the data…