Biographical Information

Kashyap Kompella

Industry Analyst, RealStory Group

Kashyap Kompella is an industry analyst with the RealStory Group, an independent and vendor-neutral research and advisory firm.

Articles by Kashyap Kompella

Enterprise mobile marketing: Making the right moves in a rapidly evolving field

"Mobile is not a miniature desktop. There is also a mindset problem. Many enterprises treat mobile marketing as if it were the same as online marketing. Mobile ads are just "mini-me" versions of online ads, reminiscent of the time when online ads were replicas of print ads..."