As global product marketing manager, Fiona McNeill oversees the product marketing of text analytics at SAS. During her 14-year tenure, she has helped organizations derive tangible benefit from their strategic use of technology. In addition to working with a wide range of industries, McNeill has defined product strategy and corporate relationships at SAS, received multiple innovation awards, and was identified as a pioneer and one of the most influential people by CRMPower, 2000.