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Biographical Information

Joe Stanhope

Senior analyst, Forrester Research

Joe Stanhope is a senior analyst at Forrester Research, serving customer intelligence professionals. He is an expert on Web analytics, online testing and targeting, and the online marketing suite. Follow him on Twitter@joestanhope, and read his blog at http://blogs.forrester.com/joseph_stanhope.

Articles by Joe Stanhope

The new face of Web analytics

It's tempting to get wrapped up in left brain, analytically driven approaches to marketing, but it's crucial to maintain a balance between analysis, execution and content...