KMWorld 2024 Is Nov. 18-21 in Washington, DC. Register now for Super Early Bird Savings!

Biographical Information

Joe Stanhope

Senior analyst, Forrester Research

Joe Stanhope is a senior analyst at Forrester Research, serving customer intelligence professionals. He is an expert on Web analytics, online testing and targeting, and the online marketing suite. Follow him on Twitter@joestanhope, and read his blog at http://blogs.forrester.com/joseph_stanhope.

Articles by Joe Stanhope

The new face of Web analytics

01 Jan 2012

It's tempting to get wrapped up in left brain, analytically driven approaches to marketing, but it's crucial to maintain a balance between analysis, execution and content...