Biographical Information
Bryant Shea is the Director of Content Management, Molecular
Articles by Bryant Shea
Connected Consumers are Collectively Shaping Your Brand
Put Web 2.0 to work to harness this phenomenon
29 Sep 2008
From media sharing to wikis to social tagging, user-generated content reflects a powerful way for consumers to control and enrich their online experience. Although it may seem scary for most businesses, user-generated content also represents a golden opportunity for marketers: by harnessing this phenomenon, companies can get closer to their customers, strengthen brand loyalty and capture new ideas and insights. The emerging role of connected consumers—combined with the explosion of other digital technologies—has transferred control of marketplace...