Biographical Information

Articles by Elena Filimonova

Tomorrow's Consumer Banking
The Role of Search

Customer expectations are changing. It is happening across geographies, age groups and social layers. Consumers look for services that are customized, efficient and meet their exact needs. The truth of the matter is that a lot of industries meet these expectations better than financial services institutions do. Superior Customer Experience To serve customers who are more demanding and less loyal than ever before, the majority of banks are adopting a similar strategy...