2018/2019 Content Automation Research: Content Practices and Challenges, Technology Trends, and Investment Outlook Within Enterprise Content Publishing
Content is king, and is the super-charged fuel of the digital age. But for many organizations, there is way too much of it, scattered across various systems. Plus, there is not enough understanding of who views what content, and what is motivating them to consume the content. As more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers.