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Business Impact of Technical Content – The ROI Paradox

Technical Content has become pivotal in the customer lifecycle, yet traditional mindset often relegates it to the post-sale support phase and identifies it as a "cost center."

What action can content leaders take to quantify the ROI of technical content and highlight its relevance across entire customer journey?

Read this whitepaper to explore those metrics that underscore the value of technical content. You will also discover the innovative concept of composite metrics, which allows you to understand and measure the impact of technical content holistically.