Biographical Information

Articles by Brian Meek

The DAM Business Imperative

People today consume information in radically different ways than in the past, as technology drives the proliferation of new media, new forms of content and new channels for its delivery. For businesses competing for the mindshare of existing and potential customers, this rapid evolution mandates a more streamlined approach to the delivery of marketing messages and product information across the full spectrum of communications media. A failure to embrace this new reality, and invest in the means to thrive within it, can spell disaster for any company—including yours. A fundamental first step is to consolidate and organize all of the marketing content used to promote your products and brands, to make these messages and rich media content readily accessible for consistent delivery via all channels of customer interaction. This core requirement is driving increasing adoption of digital asset management (DAM) systems...