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Biographical Information

Tori Woods Ballantine

Product Marketing Lead for the
OnBase Cloud at Hyland

Ballantine is the product marketing lead for the OnBase Cloud at Hyland. With more than a decade in marketing and communications-and several of those years in the cloud-she is passionate about helping organizations and individuals find and tell their stories. She's worked and/or written for NASA, Oracle Service Cloud, the Trust for Public Land, United Autoworkers Magazine, Behr, Kimpton Hotels, TOA Technologies, Cleveland Magazine-and many more.

Articles by Tori Woods Ballantine

Content in the Cloud with Feet on the Ground

Does your organization handle content? Of course it does. All businesses handle content in some form or another. Managing that content is a critical business function that can make or break operations—and an effective enterprise content management (ECM) solution directly drives that success. …