Biographical Information
Laura Mooney
877-321-META or 410-290-0101
Laura Mooney is vice president of corporate communications for Metastorm. She has worldwide responsibility for corporate positioning and messaging, brand development, social media strategy, public relations and industry analyst programs. Laura has 18+ years of experience in software marketing. She is a frequent speaker at industry events and has published numerous articles, podcasts and eBooks.
Articles by Laura Mooney
Mind, Body—Business?
15 Dec 2009
The recession has taken its toll. The pain it has caused is universal and has touched everyone in the modern world at some level—both personally and professionally. On a personal level, wealth has deteriorated, financial stress has increased, and even for those lucky enough to still be employed, the anxiety over the uncertain and volatile economic conditions is ever-present. On a professional level, the way we do our jobs and run our organizations has changed...
Optimize Resources for Better Results
06 Jan 2009
Markets are becoming more competitive across the board; cost cutting, productivity, risk management, innovation and agility are no longer nice-to-haves and are becoming necessities. Executives realize this, and often that translates into a revelation that an optimization of resources is needed organization-wide. Rather than attempting to achieve wholesale transformation, a more pragmatic approach is to look specifically at optimizing...
Aligning Strategy with Execution
The Secret to Success
07 Jan 2008
Setting strategic objectives, putting processes in place to achieve them, and realizing the results you desire seems simple—at least in theory. In reality, organizations of all sizes struggle with making this happen. Why?...
BPM—A Whole New World of Opportunity
01 Jan 2007
In the fast moving world in which we operate, there are many sources of frustration. How many times have you had a great idea, only to be beat out by your competition before you could bring it to fruition? Or worse, watched your competitors take advantage of an opportunity that you did not even know existed.
Breakaway BPM—A New Era of Business Process Management
01 Jan 2006
Business process management—do you even know what the phrase means? If not, you are not alone. Business process management— or BPM—refers to the ability to define, model, streamline, analyze and improve business processes. Successful BPM initiatives usually involve a mix of technology, process definition exercises and ultimately some degree of operational change within an organization.
The Best Process Wins: Measuring the Value of Business Process Management
01 Jan 2005
Practical Applications Yield Fast ROI
01 Jan 2004